How to Showcase Multiple Services on Your Website Without Confusing Anyone
If you offer more than one service, the way you structure your website will either bring clarity or create confusion.
I've written a practical, in-depth guide to showcasing multiple services on one website — without losing anyone along the way.
How Good Web Design Can Amplify Women-Led Charities and Causes
Social media platforms can suppress your content. They can't touch your website.
For women-led charities and causes operating in a digital landscape that is stacked against them, that distinction matters more than most people realise.
How good web design can amplify women-led causes — and why it's never been more important.
Thinking About Setting Up an Online Shop? Here's Where to Start
Thinking about selling online but not sure where to start? Before you look at a single platform or price plan, there are a few questions worth getting clear on first — because the answers shape every decision that follows.
What are you selling? How many products do you have? How much do you want to manage yourself? And what's your actual budget, including transaction fees?
I've written an honest, practical guide to setting up an online shop for small businesses.
Why Fitness App Streaks Are Failing Many Users
Imagine maintaining a fitness streak for six months. Then missing one day.
For a lot of people, that moment is devastating enough to make them stop altogether. The tool designed to build a lasting habit ends up destroying it.
That's not a personal failing. That's a design flaw.
Why fitness app streaks are failing most of their users — and what better looks like.
What Humanitarian Design Actually Means (to me)
Humanitarian design isn't a grand theory.
It's asking the questions that actually matter. Treating clients as flawed, complicated humans — not as briefs to fulfil. And never forgetting that behind every website is a person's livelihood, creative work, or cause.
I've written about what it means to me, and why it matters.
Why Your Social Media Following Is Not a Substitute for a Website
When a potential client hears about you and wants to find out more — where do they go?
Most people will Google you. And what they find shapes their first impression before they've had any contact with you at all.
A polished Instagram profile isn't the same thing as a professional website. It can't present your services clearly, explain your process, or answer the questions someone has before they're ready to reach out.
Social media is an audience. A website is a business asset. I've written about the difference — and why both matter, but only one of them is truly yours.
One Website, Many Hats: How to Present Yourself Online When You Do More Than One Thing
"I know I need a website. I just don't know how to make it make sense."
It's one of the most common things I hear from freelancers. They do more than one thing. They have more than one type of client. They've built more than one income stream — and they have no idea how to present all of it online without it looking chaotic.
The problem isn't them. And it isn't their career. It's that most advice about building a website assumes you do one thing, for one audience, full stop.
Most freelancers don't. And that's increasingly the norm, not the exception.
I've written about how to find the thread that ties everything together — and how one well-structured website can hold all of it.
Why Canary Islands Holiday Rental Owners Should Have Their Own Website
If you own a holiday rental in Lanzarote and you're listing on Airbnb or Booking.com, here's a question worth sitting with:
How much are those bookings actually costing you?
On a property renting for €1,000 a week, you could be handing over €150–€200 in commission every single time. Over a full season, that's thousands of euros that could stay in your pocket.
I've written an honest guide to why having your own website changes the picture — including how you can keep your existing platforms running while you build direct booking confidence.
How Much Does a Website Cost? An Honest Guide for Small Businesses
"How much does a website cost?" is one of the most Googled questions in my industry — and the answers out there are all over the place.
So here's my honest, jargon-free breakdown: what affects the price, what small businesses should realistically budget, and the questions you should always ask before hiring a designer.