KINTO Ride.

Screenshot of a mobile app showing a 'Subscription request' with options for children, accessibility needs, and notes, including fields for car seat, wheelchair accessible vehicle, and assistance dog.

I was responsible for the UX design of three integrated apps, creating a seamless multi-platform experience that supports families through the daily task of getting kids to school.

  • Operator app - A platform for operators to manage requests, plan optimised rides, track progress, troubleshoot, and manage their fleet

  • Driver app - An Android app for drivers to view their upcoming schedules and complete journeys

  • Account holder app - An iOS and Android app for users to add passengers, request rides for themselves and others, manage their upcoming rides and track the progress of rides as they are happening

Sustainable transport solutions

Screenshot of a mobile app showing a 'Review request' screen with details such as who the ride request is for, pick up and drop off locations and times.

What happened next

When I joined, the company had just been bought by Toyota and were adjusting to a new, more structured way of working after operating in a start-up mentality. I inherited a legacy design system which was a mixture of an existing app, and a conceptual design from a previous contractor.

I was tasked with diving in a designing a new product - KINTO Ride, end-to-end but using existing patterns of UX and UI from the first product, KINTO Join, to speed up development and get Ride to an MVP state.

Mobile device screen displaying the passenger list for drivers with pickup details for two users, Harry Smithson and Mary Smithson, including options for pickup, no show, and icons for accessibility and additional services.

What I did

  • Analysed the existing research that had been conducted and pulled out any relevant insights, before working closely with the dev team to build a flexible base with future potential

  • Played an active role in driving improvements of the copy, conducting tone of voice workshops to define the UX voice and the way copy was used across the product

  • Collaborated as a team to build a new design system from scratch and helped it grow and evolve

  • I worked closely with research team on broader pieces of research after the pilot launch in Portugal and fed key insights down into specific UX decisions

  • I promoted regular usability testing within the company, and worked with the client to conduct exercises such as surveys and card sorting to help steer the direction of the UX

Smartphone screen showing a ride requesting app with past, in progress, and upcoming tabs. The past tab displays completed trips for Ollie Sanchez on 15/09/23 and 10/09/24, including pickup and drop-off locations and times.

What I learnt

  • Your ideas are always limited by your ability to communicate them

  • Get to where you want to be by taking small steps everyday in the right direction

  • Decide what to prioritise by what has the most impact, both to business goals and user goals

User testing feedback 2023

“I wish all apps would be that easy!”

User testing feedback 2021

“It said ´hassle-free´- you promised and you delivered.”