Jenny Stallard

Complete website redesign | 10 hours charged | Built by me using Wix

Jenny Stallard, a freelance journalist and blogger approached me with the aim of improving her existing site.

She wanted a central online point to include her journalism articles, as well as showcasing her books, and a place for her to house her blog.

The blog has now been very successful and has helped Jenny to network within the industry. Jenny continues to work with me and I have also helped her with other projects.

An iMac computer displaying a website with the header "Jenny Stallard, Lifestyle Journalist" and sections labeled "Articles," "Food & Travel," and "Opinion."
An iMac and an iPhone displaying the same webpage. The webpage features a blog post with a photo of potted cacti and another photo of desert cacti, with text discussing impostor syndrome and feelings.

What I did

  • I began by cleaning up the site navigation and removing any unnecessary pages.

  • I created a dedicated page where users could filter to find her articles on different topics.

  • I created dedicated pages to showcase her books as well as her blog.

  • The result was a +27% increase in both visitors and site sessions.

Computer and smartphone screens displaying a lifestyle journalist's website, with article categories and food images, including a dessert with cherries.
Screenshot of a website on an iMac displaying a page about books by Jenny Stallard, with book covers and 'Buy Now' buttons.