Thinking About Setting Up an Online Shop? Here's Where to Start
Polly Taylor Polly Taylor

Thinking About Setting Up an Online Shop? Here's Where to Start

Thinking about selling online but not sure where to start? Before you look at a single platform or price plan, there are a few questions worth getting clear on first — because the answers shape every decision that follows.

What are you selling? How many products do you have? How much do you want to manage yourself? And what's your actual budget, including transaction fees?

I've written an honest, practical guide to setting up an online shop for small businesses.

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Why Your Social Media Following Is Not a Substitute for a Website
Polly Taylor Polly Taylor

Why Your Social Media Following Is Not a Substitute for a Website

When a potential client hears about you and wants to find out more — where do they go?

Most people will Google you. And what they find shapes their first impression before they've had any contact with you at all.

A polished Instagram profile isn't the same thing as a professional website. It can't present your services clearly, explain your process, or answer the questions someone has before they're ready to reach out.

Social media is an audience. A website is a business asset. I've written about the difference — and why both matter, but only one of them is truly yours.

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Why Canary Islands Holiday Rental Owners Should Have Their Own Website
Polly Taylor Polly Taylor

Why Canary Islands Holiday Rental Owners Should Have Their Own Website

If you own a holiday rental in Lanzarote and you're listing on Airbnb or Booking.com, here's a question worth sitting with:

How much are those bookings actually costing you?

On a property renting for €1,000 a week, you could be handing over €150–€200 in commission every single time. Over a full season, that's thousands of euros that could stay in your pocket.

I've written an honest guide to why having your own website changes the picture — including how you can keep your existing platforms running while you build direct booking confidence.

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How Much Does a Website Cost? An Honest Guide for Small Businesses
Polly Taylor Polly Taylor

How Much Does a Website Cost? An Honest Guide for Small Businesses

"How much does a website cost?" is one of the most Googled questions in my industry — and the answers out there are all over the place.

So here's my honest, jargon-free breakdown: what affects the price, what small businesses should realistically budget, and the questions you should always ask before hiring a designer.

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