Why Fitness App Streaks Are Failing Many Users
Imagine maintaining a fitness streak for six months. Then missing one day.
For a lot of people, that moment is devastating enough to make them stop altogether. The tool designed to build a lasting habit ends up destroying it.
That's not a personal failing. That's a design flaw.
Why fitness app streaks are failing most of their users — and what better looks like.
What Humanitarian Design Actually Means (to me)
Humanitarian design isn't a grand theory.
It's asking the questions that actually matter. Treating clients as flawed, complicated humans — not as briefs to fulfil. And never forgetting that behind every website is a person's livelihood, creative work, or cause.
I've written about what it means to me, and why it matters.