How to Set Up a Google Business Profile (And Why It Could Be Great for Your Business)

When a tourist arrives in Lanzarote and searches for somewhere to eat, a boat trip, or a surf lesson — what comes up first isn't a website. It's Google Business Profile.

If your business isn't there, you don't exist in that moment.

I've written a step-by-step guide to setting one up — and how to make it work as hard as possible for your business. Free to read, free to do.