Why Your Social Media Following Is Not a Substitute for a Website

When a potential client hears about you and wants to find out more — where do they go?

Most people will Google you. And what they find shapes their first impression before they've had any contact with you at all.

A polished Instagram profile isn't the same thing as a professional website. It can't present your services clearly, explain your process, or answer the questions someone has before they're ready to reach out.

Social media is an audience. A website is a business asset. I've written about the difference — and why both matter, but only one of them is truly yours.